Workshops and Coaching

From brainstorming workshops with the whole team to individual coaching, I bring a love of words, an appreciation of their power, and a belief in building on strengths to every session. Here are a few ways I may be able to help you and your team:

Gather Ideas. I’ll lead your team through fun and generative brainstorming methods to create a ton of content or name ideas (we can use AI or not!).

Learn or Refresh Skills. From headline best practices to sticky grammar issues, let’s uplevel the work you’re doing.

Editing and Self-editing. The rarely taught skill of editing is about more than catching mistakes (although that’s important, too!)—we can cover time-tested techniques for smoother, more effective editing across teams or of one’s own work.

Storytelling. People like stories, full stop. Wherever you are with using story in your work, we can take the next step forward.

Defining Brand Voice. Guidelines are best when they’re created with a lot of input from stakeholders and the people who will need to execute them. Let’s dig into how you want your brand to sound.

Individual Coaching. We can work on anything you like: story ideation, developing a writing practice, working through writer’s block, embracing the power of a first draft, developmental editing of existing work, or full manuscript review.

A sample of workshops I’ve run:

• Creating a Premium Voice (NDA client)

• How to Cut Clauses for Quicker Reads (OpenTable)

• What’s In Our Name? (NDA client)

• Best Practices for Social Captions (CourseHero)

• Seven Steps to Standout Stories (LinkedIn Global Marketing Conference)

• Print to Digital Seamless Content Strategy (Edible Institute)

• Six Senses of Food Writing (International Association of Culinary Professionals)

• Food Writing for Travel Writers (Stanford Continuing Education)

• What’s a Cherry Taste Like? Describing Food for Fun (private group)