From exhaustively researched reports for Great Places to Work to billboards for OpenTable, Molly has played the field when it comes to copywriting and branded content. Click through for a taste.
Crafted a bold, clear brand voice, bespoke style guide, new copy for the website and other collateral, and training for the team to improve writing and presentation skills.
Collaborated with the creative team in Sweden to craft new copy and guidelines to reflect the lifestyle app’s adoption of AI to make personalized suggestions.
Streamlined and aligned the company mission and values clearly and joyfully for a vegan food company.
As Brand Content Strategy Principal, I touched all aspects of voice and copy for OpenTable, including a bolder voice for the company’s first OOH campaign.
See more of my work for OpenTable here.
CPG and website copy for the brand refresh in anticipation of the U.S. expansion of this non-alcoholic beer.
Wrote copy and served as a thought partner to the founders to create the initial pitch to bring top design firms into the project.
Crafted a new, lighter, and more human brand tone of voice, as well as content guidelines to support it. Led TOV from client pitch to global launch. Collaborated with in-house teams to develop principles and tools that would work for them.
Developed brand tone of voice and website copy for skin care start-up.
As Content Director, shifted the focus from exclusively offer-based communications to a conversation focused on the entire customer experience, adding value and heightening engagement.
Developed a strategy focused on creating seasonally specific nutrition content, promoting the existing high-quality evergreen content, and consolidating overlapping pieces into Essential Guides to create a static landing page for new users. 2017
Wrote reports on the environmental impact of different foods and collaborated with the designer to create rich infographics.
Naming project for SF Museum of Modern Art Shadow Shop participant.
Wrote scores and edited hundreds of hotel listings as an editorial lead on a global team.
Wrote scores of profiles. Extensive research—including raw data, surveys, and interviews—and copywriting.
Branding, content, and copywriting. Identifying key values to create a story about the food, the chefs, and the company.
Along with the Upgrade Your Snack trial event and homepage copy for Kashi.com, managed all content and newletters for the cereal giant (2009-2010) in first step away from traditional editorial publishing.